How To Create An Effective Landing Page Using WordPress?
WordPress is an open source blogging tool and CMS (Content Management system.) It makes use of PHP for coding and MySQL for database design. This will allow users to create their own blogs using available templates and themes. The users can switch between the themes. Even the PHP and HTML codes can be edited for advanced customizations.
A landing page often called as a lead capture page is the web page that appears when we click on a search result or an advertisement on the Internet. You may need a landing page for several reasons. The look and feel of the landing page will depend on the reason why you need a landing page. Let us see what list building or product sales on your landing page is.
First of all, you should purchase a theme or product that will help you to create a landing page WordPress. The cost ranges from $20 to 4100 depending on the type of landing page you are looking for. There are many ready-made options available on the Internet and this makes your job that much easier.
Another option is to do the programming and coding of the landing page WordPress yourself. This may seem difficult in the beginning, but it is possible. When you are writing the code yourself, your goal should be to create a static landing page using WordPress. Also, you should delete certain potential distractions such as the sidebar, and additional advertisements, keeping enough related content available on the page as to not make your visitors feel trapped. This additional content that you provide on your page will also make sure that your page is ranked well by search engines.
After getting the theme or product, you should focus on creating a landing page that will drag your visitors further into your blog. You need to introduce new readers to your blog on this page. The readers will be ambiguous about your blog, as well as uncertain about what you have to offer for them. Your landing page should contain useful information and posts.
There are many ways to do this. One way is to have the few paragraphs of your top 10 to 20 posts. You can also make them aware of all your rss feeds and categories. This will give the readers an idea about what your blog is all about.
Also, be careful not to make the landing page look much different from the blog itself. The transition from the landing page to the other pages should look smooth for the visitors. Keeping all these things in mind you will be able to create an effective and alluring WordPress landing page.